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Web Design Process

Because knowing Dreamweaver just isn't enough.

There are many things that every good web site should have. It should be well-designed. It should be properly coded and standards compliant. It should be optimized for search engines like Google and Bing. But most importantly, it should be a natural extension of your company. It takes more than a basic knowledge of .html to make sure that your web site truly reflects your business. That's where we come in.

Our Process

Identify your target audience

Who do you want to come to your site? What kind of person are they? What do they hope to achieve by coming to your site? Many people forget to answer these questions when they are building their site. We think they are most the important questions. That's why we ask them before we do anything else.

Define the type of site

Do you wish to sell something on your site? Do you want to use it to increase the visibility of your company? Maybe you just want to legitimize your business with a professional-looking web presence. You may also wish to have the ability to update the site yourself after it has been created. Having a clearly defined goal for your site is an important part of the web design process.

Layout and design

Now comes the fun part. Designing the look and feel of a site is a science in and of itself. Every color choice, image placement and font size should contribute to the overall design theme. Your input is a vital part to this process and we always include you in the design decisions. We will give you several design options to choose from so that you can pick the look that's right for you.

Building the site

Did you know that the same web site can look completely different in different web browsers and on different computers? We do and we know why. When we build your site, we build it to W3C standards. That means your site will look consistent now and in the future.

Testing and optimization

After the site is built, we put it through a rigorous series of tests and optimizations. Basically, we give it a nice polish before we hand it off to you. Though our sites come out-of-the-box with all of the meta data and structure to make them extremely search engine friendly, you may wish to create a search engine marketing campaign for your site. We have paired with one of the best search engine marketing companies in the business. We guarantee that you will see a marked improvement in your web site's visibility. Trust us, after we create your site, you will want as many people to see it as possible!

Featured Project

Ringside Search

ringsidesearch.com

Web site for Talen Acquisition Company
view project | view more web projects

Testimonials

"I was extremely impressed with the work that [Nathan/Blue Avenue Media] did for me on my legal website. He was able to see my vision for the site and, after the initial site was built, he made requested changes and updates promptly, with attention to detail. When I meet with other lawyers, whether from large firms or solo practitioners, I am always complimented on my professional web site."

Matthew Crumpton, Esq.
Crumpton Law LLC